Conversations I Wish I Had

Commercializing the Counterculture: How the Summer Music Festival Went Mainstream

Cody Delistraty

With painted Volkswagen buses, talk of “free love,” and other reminders of the Woodstock era replaced by advertising and corporate sponsorships, hippie culture may be dying, but a new subculture—a sort of purgatory between hipster and hippie—is on the rise.

Phosphat-AAt the bottom of a dirt path marked by a yellow question mark painted crudely onto a circular piece of wood, a soothing voice can be heard: “The power is in the exhale. Release yourself. Lose yourself.”

“Now,” the voice says, “Feel your heart move into your neighbor’s heart. Now bring it back to yourself once more.” It is 1 p.m. at the What the Festival in Dufur, Oregon, and an afternoon session of “Good Times Yoga” is being held in the Illuminated Forest. Trek deeper into the Illuminated Forest and you’ll find a Japanese tea lounge; a makeshift Buddhist temple; and various art installations, like a wooden unicorn, a…

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This entry was posted on May 25, 2015 by .
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