“Don’t give them 4, give them 2+2” – Andrew Stanton, Pixar (2012)
Humans have been telling stories since the beginning of time, from the campfires of the stone age right through to the modern music hall. They are an essential, and very natural, part of our lives. They transmit values, teach lessons and help us to relate to one another.
Think about your own life, the majority of your memories, knowledge and thinking is probably organised as stories. They have the capacity to define experiences and change the way people think, feel or act.
They can define or redefine issues by offering compelling arguments, new and exciting perspectives and engaging narratives – making smaller stories into bigger stories, your biography.
Stories are made for sharing, on their own they’re just thoughts – they need to be bounced around, tested and made into a reality. The final article becomes more…
View original post 292 more words