Conversations I Wish I Had

The Whole Foods Teardrop–and Business Strategy

curated eclectica

OK, not to be sappy here or deluded as to its purely philanthropic purpose but I have to admit that this weekend’s Washington Post article about Whole Foods’ gutsy new stores in Detroit and Chicago brought a tear to my eye.  Not being overly sentimental, I wondered now where did that come from?  Well, more than anything, I think I was impressed by their risk brilliance addressing 2 needs: 1)they recognize that to expand the number of stores, they need to broaden their demographic reach and 2)they’re inspired to use their knowhow and high quality, healthful product to make bold moves that have the power to really make a difference.

So, in an area of weed-filled concrete abandonment in Chicago, they’re embarking on the second experiment, post-Detroit.  The Detroit store which many people scoffed as being crazy-risky has already beat it’s 10-year projection in one year.  The Chicago neighborhood presents an even tougher challenge.  The brilliant co-location of a pre-existing cooking…

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This entry was posted on November 19, 2014 by .
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