Conversations I Wish I Had

Spirits of India

Shoba Narayan

Cocktails have an intrinsic problem. Unless they are well made/well balanced, they are too sweet for my taste.

MISSING THE INDIAN SPIRIT
By
Shoba Narayan
chai--621x414

Korea has soju; Japan has sake; America has bourbon; Mexico has tequila and mezcal; Germany has schnapps; Scandinavia has aquavit; France has wine; Greece has ouzo; Britain has beer; Portugal has port; Spain has sherry; Turkey has raki; Brazil has cachaça; Peru has pisco; Scotland has Scotch; and India has…what? Chai? Horlicks? At a time when national spirit is high, shouldn’t we consider a signature spirit as well?
The strongest contender in this area is feni, says Vikram Achanta, co-founder of Tulleeho.com, a beverage education and consultant company. “But feni is still to rise above a state-level curiosity and shed its tag of being a country liquor,” he says.
If Goa, the land of the good life, has not been able to market its tipple…

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This entry was posted on November 5, 2014 by .
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